Alternative approaches to fundraising problems

Overstand

What we do

OVERSTAND provides alternative approaches & perspectives on finding solutions to fundraising problems.  In addition to providing ongoing strategic support to charities and advertising agencies we specialise across a number of areas that reflect our main capabilities and interests.

Communication planning

We bridge the gap between strategy and action.  And no where is this more evident than with communication planning.   For this we’re armed with a huge amount of experience plus an understanding of the practical issues teams face.  So whether it’s mapping supporter welcome journeys or exploring ways to minimize Face-to-Face attrition we can help.

Market Analysis

Market analysis is vital to understand the macro changes that are affecting the lives of the giving public.  We’re commissioned to undertake analysis at both sector level in which we examine long-term trends and the changing fortune of different charity categories.  We’re also asked to take a more in-depth look at specific themes that range from social participation to pro social behaviors.

Insights into motivation

A large part of our work is exploring giving motivations.  And while this goal isn’t unusual, the path we take is less reliant upon primary research and more grounded in applying existing academic theory and the psychology of attitude change.  For instance our ‘Why Give’ workshop seeks to uncover the factors that drive a supporters decision to give based upon Norm Activation Theory and identifies the necessary ingredients and barriers to overcome to motivate financial support.

Innovation

Challenging the status quo and seeking to innovate in mature markets is a key pillar in our approach to solving client problems.  And although we’re media neutral much of our innovation work has a strong digital bias.  If you want to get a feel for our approach we most frequently apply the Blue Ocean approach adapted from the Insead Business School.

Brand Archetypes

Brand Archetypes is an extremely powerful methodology to explore your optimum brand character in an intuitive and actionable way.  Based on cross cultural story telling, the methodology is highly suited for charity brands and enables a clear and distinct character to be projected across different media to different audiences.  In addition to using it to build consistency across teams we’ve increasingly used it within both qualitative and quantitative research to understand market positioning and supporter preferences.  Through workshops we discuss the merits of understanding your brand archetype and bring to life how your brand could be perceived when aligned to different archetypal characters.

Supporter Commitment

Understanding how your supporters feel about you, and your competitors, can be hugely insightful.  It’s long been acknowledged that a supporter’s value is determined by their commitment towards you.  We’ve developed a quantitative approach that enables you to model and benchmark the commitment of your supporters based upon factors that include satisfaction, trust, involvement and enthusiasm.

Who we are

James Long

James Long

Founder View Details
Simon Metcalf

Simon Metcalf

Collaborator View Details
Ally Wilson

Ally Wilson

Collaborator View Details
Anne Edwards

Anne Edwards

Collaborator View Details
James Long

James Long

Founder

I’ve worked within the not-for-profit sector since the mid nineties, initially within research and public affairs for an international security think tank. However my main experience has been working with charities and for-profit clients via a variety of advertising agencies.

I’d consider myself a ‘T’ shape planning consultant – someone who has experience across a breadth of strategic areas, but with a much deeper focus upon understanding supporter behaviors and motivations.

To do this I bring together approaches and tools from a wide range of disciplines – anything from data analytics to social psychology, with a good healthy dose of common sense mixed in. A particular aspect of my work is utilising theory and evidence from the academic community.

Simon Metcalf

Simon Metcalf

Collaborator

Simon is a highly respected technical marketing expert with over 10 year’s experience of working closely with clients at all levels to help develop and deliver high-end insight driven and database marketing strategies and solutions.

Prior to setting up his own consultancy Simon worked for Somerfield Stores for nine years. He then became a Data Mining consultant for SPSS (UK) then a Business Consultant for SmartFOCUS before moving agency side in 2003 to work as Principle Analyst for Target Direct Marketing (now Tangible) in Cheltenham.

After setting up his own consultancy SDM Insight Ltd in 2006, Simon now provides considerable expertise and core technical skills, including: data strategy development, churn modelling, propensity modelling, CRM/eCRM, data mining, data warehousing, descriptive and predictive analytics, forecasting, clustering/segmentation, profiling, association modelling and BI/MI/dashboard design and development.

Simon has worked with and continues to work with a wide range of analytical and database software systems and specialises in the retail, financial services, teleco’s, B2B, e-commerce, FMCG and the charity sectors in both the Direct Marketing and Digital/Online functions.

Ally Wilson

Ally Wilson

Collaborator

Soon after starting her career at WWAV Rapp Collins (now RAPP), Ally found her niche within the not for profit sector. Now after nearly 20 years working in and with charities, fundraising is now her forte! (although she has also worked in the financial, automotive and publishing sectors).

With an initial background in agency client services, Ally describes herself as a ‘holistic’ planning consultant, examining all aspects from all angles and seeing planning as an ‘integral part of the whole’.

Ally has a proven track record of building profitable fundraising programmes and introducing successful new ideas and initiatives through understanding supporter behaviours and influences and in turn helping charities to understand the people behind the donations.

Anne Edwards

Anne Edwards

Collaborator

Anne has developed insightful strategies for many UK and global brands, bringing creative thinking and a pragmatic approach to the process. She is passionate about unlocking what makes people behave as they do and enjoys the challenge of helping clients assess how best to reach and influence their customers. She likes to think and create with a single customer view, believing it to be the best way to tackle the opportunities presented by the multi-media world we live in. In recent years she’s focused on charity and healthcare sectors. Good things for charities to talk to Anne about include legacy marketing, major donors and acquisition and for healthcare it’s disease awareness and adherence.

Previous Clients

 

Not for profit includes:

  • Foreign & Commonwealth Office
  • Save the Children
  • Plan UK
  • MSF
  • Christian Aid
  • Oxfam
  • Friend’s of the Earth
  • Freedom from Torture
  • Alzheimer’s Society
  • Alzheimer’s Research UK
  • RNIB
  • RLSB
  • The Children’s Society
  • The Samaritans
  • English Heritage
  • Marie Curie
  • The Brooke
  • Royal Marsden Cancer Charity
  • Soil Association
  • SCOPE
For profit includes:

  • BSkyB
  • Camelot
  • Samsung
  • AXA Group
  • Triodos Bank
  • Telegraph Group
  • NPower
  • Betfair
  • William Hill
  • Sporting Bet

Interests

Below are some of the areas we’re currently exploring. Some areas have been requested by clients or commissioned by agencies, but many simply reflect aspects of consumer behavior we find fascinating

Hot and Cold empathy states

Hot and Cold empathy states

The area of ‘hot and cold states’ explores people’s inability to accurately predict how they’ll feel and act when in a hot state – when they become increasingly emotional. And it helps us understand which emotions we need to trigger to move someone from a cold state into a hot empathy state.

Previous examples where I’ve used this area of behavioral psychology include:
- Exploring the conditions within which bettors act increasingly irrationally
- Exploring the role of immediate emotions (pity, anger, joy) and anticipatory emotions (regret) within the decision making process to become a child sponsor.

An additional aspect of hot and cold states within fundraising is that it questions the validity of research based on expected behavior – such as ‘do you think you’ll give more or less than in the last period?’  Hot and cold empathy gaps suggest people are simply unable to predict how they’ll feel an act when they become highly empathetic.

Transportation Theory

Transportation Theory

For many years we have appreciated the benefit of using narrative story telling as a means to drive donation behavior, to the extent that ‘case study’ fundraising is the norm.  But as a sector relatively little understanding has developed into the nature of narrative stories.

Transportation theory addresses the psychological effect of being engaged and immersed into the story – how the mind is ‘transported’ from the real world into the story.

Based on the Green & Brock scale and the world of the Values and Attitudes Groups at Cardiff university http://psych.cf.ac.uk/via/index.html I’ve been exploring to what extent donation behavior differs depending upon the Transportation strength of the text, and to what extent people have different propensities to be Transported.

In & Out groups

In & Out groups

How do people decide whether to help someone or not?  What factors about someone’s plight or dilemma motivate empathy and helping behavior?

These questions are addressed by looking at why & how people form ‘In groups’ – those they identify with, and ‘Out groups’, those they don’t.  One interesting feature of this area is the known importance of self-identification upon donating behavior.

The Role of Values

The Role of Values

Values are an approach that enables us to understand and segment people by their values and beliefs.
Based upon the original Values framework developed by Shalom Schwartz, I work in partnership with Cultural Dynamics, whose adapted typology is based on quantitative research that has been conducted since 1973, measuring the Values, Beliefs and Motivations of (primarily) the UK population. Similar research has been conducted in over 40 countries by similar organizations providing a hugely robust and universal framework to tap into.

I believe the Values framework is by far the most powerful and insightful method to understand consumer motivation.   And while I’ve found it useful in commercial projects it’s been truly revolutionary for projects within the ‘not for profit’ sector.  This is especially the case for charities dealing with ‘bigger than self’ issues such as overseas development, environmentalism and human rights.  For these issues Values gives you a richness and breadth of understanding that is both intuitive and eye opening!

Scripts and habit formation relating to donation behavior

Scripts and habit formation relating to donation behavior

Charities rightly place huge importance upon exploring how they can persuade supporters to give higher donation amounts. Typically the focus is upon looking at an individual’s previous donating history to the charity and adapting future prompting requests.

My area of interest is exploring how donors form a habitual pattern towards donating that they apply across all their charitable giving, rather than giving different amount to different charities.

One implication of habit formation is that is suggests that the ability to influence donation values is greater among new or infrequent charity supporters and becomes an increasingly inefficient strategy among frequent givers and those who have been giving to charities for a longer period of time.

Norm Activation Theory

Norm Activation Theory

Why do people give?  It’s a simple question and yet the charity sector has a poor understanding of the various theories available to us.

The Norm Activation Model is an alternative model to Warm Glow theory and allows us to explore why people may or may not support the charity. I’ve typically used the model with fundraising teams to explore the strength of their fundraising proposition and what areas of messaging they need to communicate to motivate giving.

If I only had nine…

Oliver Payne

Oliver Payne

Click here to visit.

Paul De Gregorio

Paul De Gregorio

Always interesting. Always useful.
Click here to visit.

Queer Ideas

Queer Ideas

Perhaps the most well informed ‘charity marketing’ blog. I don’t always agree with what they say but at least what they say is considered and thoughtful.

Click here to visit.

Indecision

Indecision

Less a blog, more a collection of up-to-date pieces on decision science. File under background reading

Click here to visit.

George Lakoff

George Lakoff

The man is a legend. A colossus of communication theory whose work on ‘framing’ has shone a light on US politics for the last twenty years. But like all ‘must reads’ his work transcends his chosen field and has huge implications for us all within marketing. After reading his work you’ll never see things the same way again!

Sadly Dr Lakoff died in February 2014.

Click here to visit.

Bertie Bosredon

Bertie Bosredon

Bertie is a consultant you works within digital strategy and is one of the few who can rightly claim to understand both the technical side and the marketing side of digital with the charity field. His blog is always worth viewing due to his fantastic interviews with charity leaders.

Click here to visit.

Chris Rose

Chris Rose

If changing the world is your thing look no further. Chris is a hugely experienced expert at campaign strategy and works closely with our friend at Cultural Dynamics. Take a look as there’s always something interesting.

Click here to visit.

Adam Morgan

Adam Morgan

Always insightful, always a reminder to be brave, always leaves you thinking bigger

Click here to visit.

Adliterate

Adliterate

Way way back I witnessed some great advertising planning when Mr Huntington and I were trying to sell ideas to some very odd people at Sky. Needless to say he sold rather bigger campaigns than I! He’s still razor sharp and as provocative now as he was then.

Click here to visit.

Descartes’ Error

Descartes’ Error

Diffusion of Innovations

Diffusion of Innovations

Don’t Think of an Elephant

Don’t Think of an Elephant

Eating the Big Fish

Eating the Big Fish

I’ll Have What She’s Having

I’ll Have What She’s Having

Mirroring People

Mirroring People

States of Denial

States of Denial

Tribal Marketing, The Tribalisation of Society and its Impact on the Conduct Of Marketing

Tribal Marketing, The Tribalisation of Society and its Impact on the Conduct Of Marketing

If I Look at the Mass  I Will Never Act – Psychic Numbing and Genocide

If I Look at the Mass I Will Never Act – Psychic Numbing and Genocide

Guilt Appeals: The Mediating Effect of Responsibility

Guilt Appeals: The Mediating Effect of Responsibility

Helping a Victim or Helping the Victim

Helping a Victim or Helping the Victim

Negative-State Relief and the Empathy-Altruism Hypothesis

Negative-State Relief and the Empathy-Altruism Hypothesis

My Research in Marketing

My Research in Marketing

Heart String and Purse Strings -Effects of Specific Emotions on Economic Decisions

Heart String and Purse Strings -Effects of Specific Emotions on Economic Decisions

Fifty Years of Using the Wrong Model of Advertising

Fifty Years of Using the Wrong Model of Advertising

The Habit of Giving

The Habit of Giving

Media – M.I. MEDIA

Media – M.I. MEDIA

Having working with Clive from his days as head of Mediacom Direct he’s a pretty rare find in the media world. Someone who gives great strategic advice, looks to the long term and doesn’t over complicate.

Click here to visit them.

Insight – Cultural Dynamics

Insight – Cultural Dynamics

If you want to understand why people do what they do, then speak to Cultural Dynamics.

In my experience especially useful for issues such as overseas development, human rights and environmentalism

Click to visit them

Brand – Moving Brands

Brand – Moving Brands

You know when you’re in company of giants!

One of few agencies where you walk away knowing you’ve been working with the very best. They may be a bit pricey for many charities but the work is fantastic.

Click to visit them

Digital Media – Agenda 21

Digital Media – Agenda 21

Their clever, they know their stuff inside out and best of all their helpful. Oh, and their nice people – what more could you want from a media agency.

Click to visit them

Behavioural – The Hunting Dynasty

Behavioural – The Hunting Dynasty

Behavioural economics is a hot topic and it’s been interesting to see a new breed of agencies taking on the challenge. The Hunting Dynasty are well placed to have a serous impact, combining their huge experience in advertising with their passion for changing consumer behaviour. And of course with their leaning towards understanding pro social behaviours they make a natural choice for those in the no-for-profit sector.

Click to visit them

Insight – Andrew Darnton

Insight – Andrew Darnton

I don’t think many people know more about behavior change than Andrew.

He has a particular knowledge towards the public’s attitudes towards overseas development and climate change and was one of the main contributors to the Finding Frames project.

Click to visit him.

Insight – Emotional Logic

Insight – Emotional Logic

Highly recommended if you’re exploring sensitive issues, such as cancer or dementia.

Their Filter Mapping technique provides a cost effective alternative to traditional qualitative methods that delivers exceptional insight.

Click to visit & ask for Annette!

Insight  – Acacia Avenue

Insight – Acacia Avenue

One of the best – combining highly innovative techniques with likeable people who offer that most valuable asset of honesty and integrity.

Click to visit

Creative Strategy – Keith Nichol

Creative Strategy – Keith Nichol

There are ‘creatives’ and there are ‘strategists’. Keith Nichol is one of the very few who marry the two.

For a planner he’s a god-send to work with – a creative whose equally at home on brand strategy as he is on CRM. Quite simply he get’s the big stuff and no-one talks more sense!

Click to visit him and his psychic mugs!

Blue Ocean Strategy

Blue Ocean Strategy

The Psychology of Attitudes and Attitude Change

The Psychology of Attitudes and Attitude Change

Our Library

If you’d like a copy of any of the papers please email us and we’ll try to help. You can find relevant papers by simply entering a key word, such as ‘donation’ or an authors surname into the search bar

NAME
‘Getting it’_working with celebrity involvement in good causes overseas_Brockington.pdf
“One of us”_Outstanding willingness to help save a single indentified compatriot_2005_Kogut_Ritov.pdf
“Feel the Warmth” Glow_A Field Experiment on manipulating the act of giving_2013_Chaun_Samak.pdf
“How can we help” rather than ‘give us your money’_ some implications of psychological research for increasing charitable giving_Farsides.pdf”
“”I” Give, but “We” Give More_the impact of identify and mere social information effect on donation behaviour_shang_croson_reed.pdf”
“A behaviour genetic study of the connection between social values and personality_2011_Schermer, Vernon, Maio, Jang.pdf”
A behaviour model for persuasive design_Fogg.pdf
“A charities marathon_charity advertising, the telephon and consumer response_dissertation_Brommersma.pdf”
A comparsion of empathy for humans and empathy for animals_2011_Angantyr_Eklund_Hansen.PDF
A conceptual framework on the relationship between nation brand perception and donation behaviour_2011_Helmi.pdf
A FIELD EXPERIMENT IN CHARITABLE CONTRIBUTION_ the impact of social information on the voluntary provision of public goods_2011_Shang_Croson.pdf
“A green paradox_validating green choices has ironic effects on behaviour, cognition and perception_2014_Longoni_Gollwitzer_Oettingen.pdf”
“A HEURISTIC FOR ENVIRONMENTAL VALUES AND ETHICS, AND A psychometric instrumnet to measure adult environmental ethics and willingness to protect the environment_2022_Meyers_Dissertation.pdf”
A legacy for the nation’s health_the challenges faced by UK health charities in legacy funding_2012_Pharoah_Harrow.pdf
A literature review of empirical studies of philanthropy – eight mechanisms that drive charitable giving_Bekkers.pdf
A little thanks goes a long way_explaining why gratitude expressions motivate prosocial behaviour_2010_Grant_Gino.PDF
A Meta-Analysis of Fear Appeals_ Implications for Effective Public Health Campaigns_2000_Witte_Allen.pdf
A mile wide and an inch deep_surveys of public attitudes towards development aid_2012_Hudson_vanHeerde_Hudson.pdf
A name you can trust_personifiction effects are influenced by beliefs about company values_2014_Eskine_Locander.pdf
A PHENOMENOLOGICAL STUDY OF the sponsors experience of joining a child sponsorship programme_Maggie.pdf
A qualitative investigation into the donor lapsing experience_2009_Nathan_Hallam.PDF
A relationship with benefits_relationship marketing in non profit organisations in south africa_thesis.pdf
A REPORTING DISASTER_the interdependence of media and aid agencies in a competitive compassion market_2011_Kalcsics.pdf
a soliciters view of charitable gifts in wills_2013_Turner.pdf
A taxonomy of ethical ideologies questionnaire.doc
A timely account of the role of duration in decision making_2001_Ariely.pdf
Accuracy of self-reports on donations to charitable_2010_bekkers_wiepking.pdf
Adding exchange to charity_a reference price explanation_Briers_Pandelaere_Warlop.pdf
Ads on the brain_a neuro imaging comparsion of cognitive and affective advertising stimuli_2000_Ambler.pdf
Advertising evoked personal nostalgia intensity_scale development and validation_John Ford.ppt
Advertising to the herd_understanding our true nature challenges the ways we think about advertising and market research_2003_Earls.pdf
Advocacy Drives Growth_customer advocacy drives uk business growth_2005_Marsden_Samson.pdf
Affective advertising_Mcduff_Kaliouby_MIT_presentation.pdf
Affective modulation of the acoustic startle_does sadness engage the defensive system_2011_Kreibig_Wilhelm_Roth.pdf
Affective motivations to help others_a two stage model of donation decisions_2010_Dickert_Slovic.pdf
African images and their impact on public perceptions_what are the humna rights implications_Young .pdf
Altruism in social networks_ Evidence for a kinship premium_2013_Curry_Roberts_Dundar.pdf
Altruistic Behavior and Habit Formation_2010_Rosen.pdf
Altrusim or psychological escape_why does empathy promote prosocial behaviour_2009_stocks.pdf
Alzheimers society_2009_Diploma_in_Marketing.doc
An analysis of the representation of the third world in british charity advertisments_2004_Richards.pdf
An attitude survey of animal rights activists_1991_Plous.PDF
An Econometric Analysis of Charitable donations in the republic of ireland_Carroll.pdf
An experimental investigation of intrinsic motivations for giving_2011_Tonin.pdf
An Exploratory Study into the Factors Impeding Ethical Consumption_2010_Bray_Johns.doc
An exploratory study on the effect of positive (warmth appeal) and negative (guilt appeal) print imagery on donation behaviour in animal welfare_2004_Haynes_Thornton_Jones.PDF
An international comparsion of female and male students attitudes to the use of animals_2011_Phillips.PDF
And now for something completely different_current thinking about the brain means we need to change the way brands are researched_2000_Heath_Howard Spink.pdf
Animal ethics and the arguement from absurdity_2010_Aaltola.pdf
Animal Imagery and Ideological Discourses in British_2013_Kalliat.pdf
Animal minds_skepticism and the affective stance_2010_Aaltola.pdf
animal welfare scales.docx
Animals and attachment theory_2013_Carr_Rockett.pdf
Antecedents of Multiple Charity Donation Behaviour.pdf
“Anthropomorphism, empathy, and perceived communicative ability vary with phylogenetic relatedness to humans_2010_Harrison.PDF”
anti_stigma_campaign_time_to_change_2013_Smith.pdf
“Appeal Of The Underdog_2007_Vandello, Goldschmied and Richards.pdf”
Appealing to Moral Emotions_ Examining Donor Responses to Fundraising Ads through dictator game_Hibbert_and_Hoon_Chuah.pdf
Are consumer and brand personalities the same_2012_Huang_Wayne Mitchell_Rosenaum Elliot.PDF
Are donor dollars related to how long their name are_Wylie.pdf
Ask and ye shall receive_the effect f the appeals scale on consumers donation behaviour_2003_Desmet and Feinberg.pdf
Attachment to pets and interpersonal relationships_2012_Smolkovic_Fajfar_Mlinaric.pdf
Attitude to animals and empathy_comparing animal protection and general community samples_2007_Signal_Taylor.PDF
Attitudes and dispositional optimism of animal rights demonstrators_1998_Herzog_Galvin.pdf
Attitudes to animlas_demographics within a community sample_2006_Signal_Taylor.PDF
Attitudes towards animal use and belief in animal mind_Knight_Vrij_Cherryman.pdf
Attitudes towards charitable giving_some focus group results_1999_Farsides.pdf
“Audience Reception of Charity Advertising_Making Sense, Interpreting and Decoding Advertisements That Focus on human suffering_2013_Tsoutsoumpi.pdf”
“Avoiding the ask_A field experiment on altruism, empathy and charitable giving_2011_Andreoni_Rao.pdf”
Basic values_how they motivate and inhibit prosocial behaviour_Schwartz.pdf
Bequests to educational institutions_who gives and why_2007_Routley_Sargeant_Scaife.pdf
Beyond egoism and group identify_empathy toward the Other and Awareness of Others in a social dilemma_2007_Oceja_Jimenez.pdf
Bounded Empathy – Neural Responses to Outgroup Targets’ (Mis)fortunes_2011_Cikara_Fiske.pdf
Brain mechanisms of persuasion-how expert power modulated memory & attitudes_2008_Klucharev.pdf
Brand Archetyping_ Admap_ Jon Howard Spink
Brand community_2009_Dholakia.pdf
Brand orientation and market orientation_from alternatives to synergy_2013_Urde_Baumgarth_Merrilees.PDF
Brand personaification_introduction and overview_2014_Cohen.pdf
Brand personality factor based models_a critical review_2012_Avis.pdf
“Brand relationships_strengthened by emotion,weakened by attention_2006_Heath_Brandt_Nairn.pdf”
brand-archetypes.pdf
Branding Inside Out_report_charity comms.pdf
Breast cancer campaigns and research funding_the perfect storm_2010_Potter_thesis_USA.pdf
“Brother, Can You Spare a Dime_Peer pressure in charitable solicitation_2010_Meer.pdf”
Building donor loyalty_the antecedents and role of commitment in the context of charirt giving_2007_Sargeant_Woodliffe.PDF
Bundling Donations to Charity with Product purchases_a business incentives model_2009_Liu.pdf
Can attitudes about animal neglect be differentiated from attitudes about animal abuse_2008_Henry.PDF
Can Brands Move In from the Outside_How moral identity enhances out group brand attitudes_2012_Choi_Winterich.pdf
Can positive mood replenish resource depletion resulting in less compliance through a heuristic_2008_Becker.pdf
Can Supporting a Cause Decrease Donations and Happiness_The cause marketing paradox.pdf
“Caring about Blood, Flesh and Pain _womens standaing in the animal protection movement_2001_Munro.PDF”
Cause-related marketing and customer donations in an online marketplace_2012_aldrifgr_fowles.pdf
Characteristics of UK consumers willingness to pay for green energy_2007_Diaz-Raineya_Ashtona.pdf
Charitable Contributions of Time and Money_2006_Andreoni.pdf
Charitable Donations are more Responsive to Stock Market Booms than Busts_2010_List.pdf
Charitable giving and donor motivations_2009_Hibbert_Farsides.pdf
Charitable giving by married couples_who does it and why does it matter_2003_Androni.pdf
Charitable giving for international development- the impact of changing incomes_2009_Micklewright.pdf
“Charitable Giving, Everyday Morality and a Critique of Bourdieusian theory_an injvestigation into disinterested judgements, moral concenrs and reflexivity in the uk_Sanghera.pdf”
Charitable Legacies in an Environment of Change_2009_Pharoah_Harrow_report.pdf
Charitable organisations – storytelling influence on donors emotions and intentions_2010_Merchant_Ford_Sargeant.pdf
Charity begins at home_how socialization experiences influence giving and volunteering_2005_Bekkers.pdf
Charity branding_2004_Sargeant.pdf
Cheapened altruism_Discounting personally affected prosocial actors_2012_Lin and Small.pdf
Children’s conceptions of the word ‘disabled’- a phenomenographic study_2010_Skar.pdf
Choice determinants of donors giving to charities_2006_Alexander.pdf
Choosing Your Object of Benevolence_ A field experiment on donation options_2013_Aretz.pdf
Christian_Aid_MA Dissertation.pdf
Clean evidence on peer pressure_2003_Faol_Ichino.pdf
community-building-and-social-media-michelle-fortune.pdf
Companion animals in obituaries_an exploratory study_2013_Wilson_Netting_Turner_Olsen.PDF
Compassion fade and the challenge of environmental conservation_2013_Slovic_Markowitz_Hodges.pdf
“Compassionate reponses towards victims_do perceived innocence, proximity_and seriousness matter_2012_dissertation.pdf”
Consumer willingness to pay to reduce GMOs in food and increase the robustness of GM labelling_2004_Rigby_Young.pdf
Continuous donation to and trust in a charitable organization – model testing in us and netherlands_thesis_2012.pdf
Controlling the inflormation flow_effects on consumer decision making and preference_2000_Ariely.pdf
Cooperative behavior cascades in human social networks_2009_Fowler_Christakis.pdf
Corporate sponsorships may hurt nonprofits – understanding effects upon charitable giving_2012_Bennett_Kim_loken.pdf
Creating a single view of the customer for CRM strategy_2004_Reid_Obrien.pdf
Creating Contagious-How Social Networks and Item Characteristics Combine to Drive Persistent Social Epidemics_2011_Stephens.pdf
Creating the perfect donation experience_NOMENSA_2012_report.pdf
Crowding out charitable contributions in Canada_ New knowledge from the north_2011_Andreoni_Payne.pdf
Customer experience_are we measurig the right things_2011_Klaus.PDF
Customer satisfaction_is it a strong enough bond_Clarke_Brown.pdf
Dealing with social desirability bias_an application to charitable giving_2008_Lee_Sargeant.pdf
Death of a companion cat or dog and human bereavement_psyhosocial variables_2003_Planchon.pdf
“DEBT, DONORS AND THE DECISION TO GIVE_2010_Calabrese.pdf”
Decision watch uk_how a new methodology focusing on the purchase decision helpe uncovera segmentation of infleuencers to harness the power of word of mouth_MRS.doc
Delivering relationship value_key determinant for customer commitment_2022_Walter.pdf
Demystifying semiotics_some key questions answered_2002_Lawes.PDF
Designing brand personality using the power of archetypes_2010_thesis.pdf
Determinants of Early Repeat Giving to Charities by Young People_An Empirical study_Bennett & Ali-Choudhury.pdf
DEVELOPMENT AND VALIDATION OF A BRAND TRUST TRUST SCALE_Delgado.pdf
Development made sexy_how it happended and what it means_2008_Cameron_Haanstra.pdf
Differences in perspective and the influence of charitable appeals_when imagining oneself as the victim is not beneficial_2009_Hung_Wyer.pdf
Dimensions of moral emotions_2011_Gray_Wegner.pdf
Disasters and donations_the conditional effects of new attention on charitable giving_2013_Martin.PDF
Discovering basic emotion sets via semantic clustering on a twitter corpus_2012_bann.pdf
“Discrete emotion and motivation_relative activation in the appetitive and adversive motivational systems as a function of anger, sadness, fear and joy during televised information campaigns_2009_Lee_Lang.PDF”
Disgust and the moralization of purity_2009_Horberg_Keltner_Oveis_Cohen.PDF
Disgust Promotes Disposal-Souring the Status Quo_2009_Han.pdf
Distinction in the third sector_2012_Macmillan.PDF
Distress and empathy_two qualitatively distinct vicarious emotions with different motivational consequences_1987_Batson_Fultz.PDF
Diversity and Donations- The effect of religious and ethic diversity on charitiable giving_2011_Andreoni_Payne.pdf
Do brand personality scales really measure brand personality_2004_Azoulay_Kapferer.pdf
Do Charities Get More when They Ask More Often? Evidence from a Unique Field Experiment_2010_Bas Donkers.pdf
Do Friends Influence Purchases in a Social Network_2009_Iyengar.pdf
Do logo redesigns help or hurt your brand? The role of brand commitment_2010_walsh.pdf
Do Online Reviews Matter? – An Empirical Investigation of Panel Data_2005_Duan_Whinston.pdf
Do people behave in experiments as in rela life_evidence from donations_2005_Benz_Meier.pdf
Does ad liking improve correct branding_kennedy_sharp.pdf
Does charitable gambling crowd out charitable donations_using matching to analyze a natural experiment_2012_Ying Wu.PDF
Does international child sponsorship work_a six country study of impacts upon adult life outcomes_2011_Wydick_Glewwe_Rutledge.pdf
Does Irritation Induced by Charitable Direct Mailings reduce donations_2009_Diepen_Donkers_Franses.pdf
Does it pay to shock_reactions to shocking and non shocking advertising content among university students_2003_Dahl_Frankenberg.pdf
Does One Charitable Contribution Come at the expense of another_2010_Reinstein.pdf
Does Price Matter in Charitable Giving? Evidence from a Large-Scale Natural Field Experiment_2006_Karlan_lIst.pdf
“Dogs on the Street, Pumas on Your Feet- How Cues in the Environment Influence Product Evaluation and Choice_2008_Berger.pdf”
“Dogs, cats and their peolpe_the place of the family pet and attitudes to pet keeping_2010_Johnson_Thesis.pdf”
Doing denial_audience reaction to human rights appeals_2010_Bruna Seu.pdf
Don’t be ashamed to say you didnt get much_redistributive effects of information disclosure in donations and inequity aversion in charitable giving_11_Becchetti.pdf
“Don’t Tell Me What to Do, Tell Me Who to Follow_ field experiment evidence on voluntary donations_Alpizar_Martinsson.pdf”
Donation Behavior toward In-Groups and Out- Groups- The Role of Gender and Moral Identity_2009_Winterich_Mittal.pdf
Donation behaviour at the end of life_2013_Meer.pdf
Donation to disaster relief campaigns_underlying social cognitive factors exposed_2009_Oosterhof_Peters_Heuvelman .PDF
DonationsForesight.pdf
Donative Behavior at the End of Life_2013_Meer_Rosen.pdf
“Donor Commitment – What is it, What Drives it and why does it matter_Sargeant_Farthing.doc”
Donor Misreporting- Conceptualizing Social Desirability Bias in Giving Surveys_2010_Lee_Woodliffe.pdf
Donor retention_what do we know and what can we do about it_2007_Sargeant.PDF
Donor retenton_an exploratory study of door to door recruits_2007_Sargeant_Hudson.PDF
Dont forget to say thankyou_the effect of an acknowledgement on donor relationships_2010_Merchant_Ford_Sargeant.pdf
Dont mind the gap between values and action_2011_Maio.pdf
Dynamic and Competitive Effects of Direct Mailings_2006_van Diepen.pdf
dynamic models of loyalty_Costabile.pdf
economic evaluation of the anti stigma social marketing campaign_2009to2011_2013_Evans Lacko.pdf
Effective Brand Community Management- Lessons from Customer Enthusiasts_2009_Dholakia.pdf
“Effects of Cognitive, Affective, and Behavioural Anti-Racism Advertisements_ Full Research Report_2007_Maio_Gregory.pdf”
Effects of strong anti-racism messages in a video mode_moderating effects of attitudinal ambivalence_2006_Maio_Haddock_Petty.pdf
Effects of Word-of-Mouth Versus Traditional Marketing- Findings from an Internet Social Networking Site_2008_Trusov_Bucklin.pdf
Elements causes and effects of donor engagement among supporters of uk charities_2013_Bennett.pdf
Emapthy and attitudes to animlas_2005_Taylor_Signal.PDF
Emotion and motivation_Bradley_Lang.PDF
Emotion and MotivationI_defensive and appetitive reactions in picture processing_2001_Bradley_Codispoti.pdf
emotion_2009_Keltner_Lerner.pdf
Emotional policy- Personal sadness and anger shape judgements about a welfare case_2008_Small.pdf
Emotional Responses to Brands and Product Categories_2004_Percy_Hansen.pdf
Emotions and the Extended Mind_2013_Slaby.pdf
Emotions as Moral Amplifiers_An Appraisal Tendency approach to the influences of distinct emotions upon moral judgement_2011_Horberg_Oveis.pdf
Empathic concern_distinguishing between tenderness and sympathy_2012_Niezink_Siero_Buunk.pdf
Empathy and Altrusim_Rosenhan_Salovey_Karylowski_Hargis_1981.pdf
Empathy and intergroup relations_2010_Dovidio.pdf
Empathy as Added Value in Predicting Donation Behavior_2010_Verhaert_Poel.pdf
Empathy Avoidance_ Forestalling Feeling for Another in Order to Escape the motivational consequences_1994_Batson_Shaw_Todd.pdf
“Empathy related responding_links with self regulation, moral judgement and moral behaviour_Eisenberg.PDF”
Empathy Towards Strangers triggers oxytocin release and subsequent generosity_2009_Claremont.pdf
Enhancing or disrupting guilt_ the role of ad credibility and perceived manipulative intent_2005_Cotte_Coulter_Moore.pdf
“Ethical ideology and moral persuasion_personal moral philosophy, and judgements of pro and anti animal research propaganda_1996_Herzog_Nickell.PDF”
“Ethical ideology, animal rights activism and attitues toward the treatment of animals_1992_Herzog_Galvin.PDF”
evaluation of the time to change programme mental_illness_2008-2011_2013_Henerson.pdf
Even a penny will help_legitimization of paltry donation and social proof in_soliciting donation to a charitable organization_2007_Shearman_Yoo.pdf
Executive functions and th down regulation and up regulation of emotion_2012_Gyurak_Goodking_Kramer.PDF
Executive functions and the down-regulation and up regulation of emotion_2011_Gyurak_Goodkind_Kramer.pdf
“Explaining support for animal rights_a comparsion of two recent approaches to humans, non human animals and postmodernity_Franklin, Tranter_White.PDF”
Explaining the gender gap in charitable giving_empathy leads men to give less to poverty relief_Willer_Wimer_Owens.pdf
Explicit and implicit emotion regulation- A dual-process framework_2011_Gyurak.pdf
Exploring Brand Personality through Archetypes_2010_Roberts_thesis.pdf
Exploring motivations for partcipation in a consumer boycott_2001_Klein.pdf
Exploring the Moderating Effects of the HedonicUtilitarian Value on Brand Extension Evaluations_Tsao.doc
Extrinsic and intrinsic_strategies for promoting animal rights_2007_Perlo.PDF
Eye Images Increase Charitable Donations_Evidence From an opportunisitic field experiment in a supermarket_2012_PowellRobertsNettle.pdf
Factors infleuncing human attitudes to animals and their welfare_2004_Serpell.PDF
Factors Influencing the break even probabilities of agency recruited low value charity donors_2012_Bennett .PDF
Factors influencing the intention to donate to charity organisations_importance of trust_2012_Snip_Dissertation.pdf
Factors influencing the probability of early lapse of face to face recruited charity donors_2012_Benett.PDF
Factors relevant to adoption of cats in an animal shelter_2010_Fantuzzi_Miller.PDF
Factors underlying the inclination to donote to particular types of charity_2002_Bennett.doc
Fear appeals in social marketing_strategic and theical reasons for concern_2004_Hastings_Webb.pdf
Feeling Good about Giving – the benefits and costs of self interested charitable benhaviour.pdf
Feeling Like My Self_ Emotion Profiles and Social Identity_2009_Verrochi_Williams.pdf
Feeling Mixed but Not Torn_the moderating effect of construal level in mixed emotions appeals.pdf
“Feeling Poor, Acting Stingy-The Effect of Money Perception on Charitable Giving_2009_Wiepking.pdf”
Fifty years of using the wrong model of advertising_2007_Feldwick and Heath.pdf
Finding frames_new ways to engage the UK public in global poverty_2011_Darnton_Kirk.pdf
Five studies testing two new egoistic alternatives to the empathy altruism hypothesis_1998_Batson_Brandt.pdf
FRIENDS OF VICTIMS – PERSONAL EXPERIENCE AND PROSOCIAL BEHAVIOR_2007_Small.pdf
From student to superheo – situational primes shape future helping_2004_Nelson_Norton.pdf
Fundraising through online social networks_a field experiment on peer to peer solicitation_2013_Castillo_Petrie_Wardell.pdf
Gendered giving_ the influence of social norms on the donation behaviour of men and women_2009_Croson_Handy_Shang.pdf
George gives to geology Jane – the name letter effect and incidental similarity cues in fundraising.pdf
Give More Tomorrow_ A Field Experiment on intertemporal choice in charitable giving_2006_Breman.pdf
Giving Circles_ Growing Grassroots Philanthropy_2006_Eikenberry.pdf
Giving from a distance_Putting the charitable organization at the center of the donation appeal_2012_EIN-GAR_Levontin.pdf
Giving to Africa and Perceptions of Poverty_2010_Etang_Fielding_Knowles.pdf
“Good News, Bad News, and Social Image_ The Market for charitable giving_2013_Butera_Horn.pdf”
Good shock or bad shock_what impact shock advertisments are creating on the mind of viewers_2011_Javed_Zeb.pdf
Gratitude Works- its impact and the mediating role of affective commitment in driving positive outcomes_2009_Raggio_Folse.pdf
Green anarchy_deep ecology and primitivism_2010_Aaltola.pdf
Group differences in response to charity images of children with Down’s syndrome_1999_Miller_Jones_Ellis.pdf
Guilt appeals – persuasion knowledge and Charitable Giving_2007_Hibbert.pdf
Guilt appeals – the mediating effect of responsibility_2005_Basil.pdf
Guilt Appeals in Advertising_ What Are Their Effects_1995_Coulter_Pinto.pdf
GUILT APPEALS- THE EFFECTS OF RESPONSIBILITY AND ALTRUISTIC NORMS_2001_Basil.docx
“Habit vs intention in the predicition of future behaviour_the role of frequency, context stability and mental accessibility of past behaviour_2008_Danner_de Vries_Aarts.PDF”
Heart strings and purse strings- Effects of specific emotions on economic desicions_2004_Small_Loewenstein.pdf
Helpful Hopefulness- The Effect of Future Positive Emotions on Consumption_2012_Winterich.pdf
Helping “A” victim or helping “THE” victim- Altruism and Identifiability_2003_Small_LOEWENSTEIN.pdf
Helping behaviour models – are they appropriate in Australia_2000.pdf
Helping fellow beings_anthropomorphized social causes and the role of anticipatory guilt_Ahn_Kim_aggarwal.pdf
House Money Effects on Charitable Giving_ An Experiment_2009_Reinstein_Reiner.pdf
“How concerned, afraid, and hopeful are we_ effects of egoism and altruism and climate chnage related issues_2013_Knez.pdf”
How does a company communicate through storytelling_2008_Hermasnsson_dissertation.pdf
How does fiction reading influence empathy_an experimental investigation on the role of emotional transportation_2013_Bal_Veltkamp.pdf
how interest shapes word of mouth over different channels_Berger_Iyengar.pdf
HOW PEOPLE DECIDE ON THE LEVEL OF THE GIFT_2004_report_research_Giving campaign.doc
How political identity and charity positioning increase donations_ Insights from moral foundations theory_2012_Winterich_Mittal.pdf
How responsive are charitable donors to requests to give_2007_Yoruk.pdf
How to capture the heart_reviewing 20 years of emoton measurement in advertising_Poels_Deitte.pdf
How to Project Customer Retention_2006_Fader_Hardie.pdf
Human attitudes towards animals in relation to species similarity to humans_ a multivariate approach_2009-Batt.pdf
Human perceptions of coat color as an indicator of domestic cat personality_2012_Delgado_Munera_Reevy.PDF
Human to animal similarity and participant mood influence punishment recommnedations for animal abusers_2002_Allen_Hunstone_Waerstad.PDF
Human_fronto_mesolimbic_networks_guide_decisions_about_charitable_donations_2006_Moil.pdf
Humanitarian branding and the media_the case of Amnesty International_Vestergaard.pdf
Humanitarian Relations_emotions and the limites of critique_2013_Jefferess.pdf
Humor and message processing_evidence for multiple effects_Smith.doc
I Don’t Want to Hear About it_ Rational ignorance among duty oriented consumers_2008_Nyborg.pdf
I feel your pain_cosmopolitan charity and the public fashioning of the celebrity soul_2008_Littler.pdf
I know what i have to do but.._when hypocrisy leads to behavioural change_2004_Fointiat.pdf
Identifiability of Individual Contributions in a threshold public goods experiment_1998_croson_marks.pdf
Identifiable but Not Identical- Combining Social Identity and Uniqueness Motives in Choice_2012_Chan_Berger.pdf
Identification of demographic groups with attachment to their pets_2009_Reid_Anderson.PDF
“Identifiction, death and bequest giving_2008_Sargeant_Shang.pdf”
Identity Congruency Effects on Donations_2008_Shang_Reed_Croson.pdf
If I look at the mass I will never act_psychic numbing and genocide_2007_P.Slovic.pdf
Implicit measures in applied contexts_an illustrative examination of antiracism advertising_2008_Maio_Haddock_Watt.pdf
Importance of brand personality to customer loyalty_a conceptual study_2011_Farhat_Khan.pdf
Improving campaign success rate by tailoring donation requests along the donor lifescycle_2010_Verhaert_Poel.pdf
Increasing charitable giving – what can we learn from economics_2012_Smith.pdf
Influence_time_to_change_mental_illness_stigma_2009to2011_2013_Malcolm_Evans_Lacko.pdf
Influencing attitudes toward near and distant objects.pdf
“Influentials, networks & public opinion formation_2007_Watts_Sheridan.pdf”
INTERPERSONAL REACTIVITY INDEX.doc
Is a donor in the hand better than two in the bus_A NATURAL FIELD EXPERIMENT_2008_Landry_List_Rupp.pdf
IS ANYONE LISTENING? MODELING THE IMPACT OF WORD-OF-MOUTH AT THE INDIVIDUAL LEVEL_2009_Stephens.pdf
Is crowding out due entirely to fundraising_Evidence from a panel of charities_2010_Andreoni_payne.pdf
Just keep it simple_a filed experiment on fundraising letters_2007_Bekkers_Cruzen.PDF
“Keeping Up with the Joneses_the relationship of perceived descriptive social norms, social information and charitable giving_2009_Croson_Handy_Shang.pdf”
Knowing about and acting in relation to distant suffering_mind the gap_2012_Seu_Orgad_Flanagan.PDF
Laddering theory_method_analysis and interpretation_1988_Reynolds.doc
“Landscapes of empathy_spatial scenarios, metaphors and metonymies in responses to distinct suffering_2012_Cameron_Seu .PDF”
launching a new middle donor programme and making it work_Wateraid_2013_Armson.pdf
“LEAVING A CHARITABLE LEGACY SOCIAL INFLUENCE,THE SELF AND SYMBOLIC IMMORTALITY_LEGACY THESIS_ROUTLEY.pdf”
Leaving a legacy in australia_bequest giving in Australia_2010_Wiepking_Madden.pdf
“Legacies, Immortality, and the Future- The Psychology of Intergenerational Altruism _2008_Sargeant_Lee.pdf”
“Life or Death Decisions_Framing the Call for Help_2013_Chou, Murnighan.pdf”
Like the ad_Like the brand? chicken or egg_2000_du Plessis.pdf
Limits of Social Influence on Giving_Who is Affected When and Why_2012_Bekkers.pdf
Listening in on Online Conversations- Measuring Brand Sentiment with Social Media_2011_Schwidel_Moe.pdf
Low involvement processing _is it enought_2002_DuPlessis_Hollis.pdf
Make poverty history_review_2006_ andrew-darnton.pdf
Making it personal_Emphasizing empathy in online non profit organisations_Bajaj.pdf
Managing donor defection – Why should donors stop giving_Sargeant.pdf
Managing donor defection_why should donors stop giving_2001_Sargeant.PDF
Many sides of the coin_the psychology of money usage_1984_Furnham.PDF
Matching and Challenge Gifts to Charity- Evidence from Laboratory and Natural Field Experiments_2008_Rondeau.pdf
Matching donations_subsidizing charitable giving in a field experiment_2004_Meier_Frey.pdf
Maximizing Versus Satisficing_Happiness Is a Matter of Choice_2002_Schwartz.pdf
Measuring affective advertising_implications of low attention processing on recall_2005_Heath_Nairn.pdf
Measuring Cultural Relativity of Emotional Valence and arousal using semantic clustering and twitter_Bann_Bryson .pdf
Measuring donor loyalty_ key reasons why Net promoter score is not the way_2013_Sargeant_Schulman.pdf
“MEASURING EMOTIONS THROUGH A MOBILE DEVICE across borders, ages, genders and more_2012_Swinton.pdf”
Measuring general dispositions to feeling empathy and distress_2009_Oceja_Ambrona.pdf
Media reporting of 3rd world disasters_the journalists perspective_Bennett_Daniel.doc
Memory lane and morality_how childhood memories promote prosocial behaviour_2012_Gino_Desai.PDF
Message Splitting- Using Self-Relevant Material to Increase Prosocial Behavior_Fast_Berger.pdf
Meta-cognitive Experiences in Consumer Judgment and Decision Making_2004_Schwarz.pdf
Mirror mirror on the wall which brand is like me most of all_2012_Halonen.pdf
Missing a strategic marketing trick_ The use of online social networks by UK charities_2012.pdf
“Modeling Charity Donations_target selections, response time and gift size_2007_Jonker_Paap_Franses.pdf”
Modeling reaction to a pricing scale_an application to requests for charitable appeals_1997_Desmet.pdf
Modelling Charitable Donations to an Unexpected Natural Disaster_evidence from the us panel study of income dynamcis_2011_brown_harris_taylor.pdf
Money as tool_money as drug_the biological psychology of a strong incentive_2005_Lea_webley.pdf
Moral disengagement and attitudes about violence toward animals_2004_Vollum_Longmire.PDF
Moral emotions and animal activism_the case of animal rights_2009_Herzog_Golden.pdf
“Morality and proocial behaviour_the role of awareness, responsobility and norms in the norm activation model_2009_De Groot_Steg.PDF”
Moralization_and_becoming_a_vegetarian_in The Transformation of Preferences Into Values and the Recruitment_1997_Rozin.pdf
More for the many_the influence of entitativity on charitable giving_2012_Smith_Faro_Burson .pdf
Motivated processing of fear appeal and disgust images in televised anti-tobacco ads_2011_Leshner_Bolls.pdf
Motives of pro-social behavior in individual versus collective decisions_a comparitive experimental study_2013_bischoff.pdf
My work in marketing_ How It Happened_Ehrenberg.pdf
“My worries are rational, climate change is not_Habitual ecological worrying is an adative response_2013_Verplanken, Roy.pdf”
Narritive processing_building consumer connections to brands_2004_Escales.pdf
Nature Relatedness Scale and scoring-Nisbet et al.pdf
Negative State Relief and the Empathy altruism hypothesis_1989_Batson_Griffitt_Brandt.pdf
neibourhood effects_can we measure them and does it matter_2003_Lupton.pdf
Neural Responses to Taxation and Voluntary Giving reveal motives for charitable donations_ 2007_Harbaugh.pdf
Neural underpinnings of the identifiable victim effect_affect shifts preferences for giving_2013_Genevsky_Knutson_Slovic.pdf
“Neuroeconomics of Charitable Giving & philanthropy_2008_Mayr, Harbaugh, Tankersley.pdf”
New folder
Newspaper coverage of mental illness_2008to2011_2013_Thornicroft.pdf
No Logo_No way_branding in the no profit sector_2007_Stride_Lee.pdf
Non profit use of internet communications_2002_Sargeant_Jay.doc
Non standard matches and charitable giving_2013_Sanders_Smith_Norton.pdf
Non-Profits Are Seen as Warm and For-Profits as Competent- Firm Stereotypes Matter_2010_Aaker.pdf
Nostalgia and giving to charity_a conceptual framework for discussion and research_2008_Merchant_Ford .pdf
Nostalgia drives donation_the power of charitable appeals based on emotions and intentions_2010_Ford_Merchant.pdf
“Now That I’m Sad, It’s Hard to Be Mad-The Role of Cognitive Appraisals in Emotional Blunting_2010_Winterich.pdf”
Numeracy as a precursor to pro-social behavior_ The impact of numeracy and presentation format on the cognitive mechanisms underlying donation decisions_2011_Dickert_Kleber_Petters_Slovic.pdf
On measuring progress in animal welfare_2008_Serpell.PDF
ON MEASURING PROGRESS IN ANIMAL WELFARE-2008_WSPA.doc
On_Agency_Direct_Mail_Benchmarking_Report_2012-2013.pdf
Online fundraisin for environmental nonprofit organizations_2005_Pollach.pdf
Opening a donor’s wallet_ The influence of appeal scales on likelihood and magnitude of donation_2013_De Bruyn_Prokopec.PDF
Optimizing Donations with Donation Grids.pptx
OPTIMIZING DONATIONS WITH INDIVIDUALLY-TAILORED DONATION GRIDS_an econometric model of compliance and generosity_2010_De Bruyn Prokopec (Anchoring).pdf
“Origins of Attitude Importance_self interest, social identification and value relevance_1995_Boninger_Krosnick_Berent.pdf”
overseas development review _darnton.pdf
Oxytocin infusion increases charitable donations regardless of monetary resources_2011_Barraza_Zak_McCullough.pdf
“Pay-what-you-want, identity, and self-signaling in markets_2012_Gneezy.pdf”
Paying the price of sweetening your donation_evidence from a natural field experiment_2010_Alpizar_Martinsson.pdf
Paying to Be Nice_Consistency and costly proscoial behaviour_2012_Gneezy_Imas.pdf
Peer effects in charitable giving_ Evidence from the (running) field_2012_Smith_Windmeijer.pdf
People and their pets_a relational perspective on intrpersonal complementarity and attachment in companion animal owners_2007_Woodward_Bauer.pdf
“Personailty, empathy and attitudes to animal welfare_2003_Furnham_McManus_Scott.PDF”
Personalities of self identified ‘dog people’ and ‘cat people’_2010_Gosling_Sandy_Potter.pdf
Personality and attitudes towards the treatment of animals_1997_Herzog_Mathews.pdf
Personas in action_linking event participation to charitable giving and sports_2013_Hendriks_Peelan.pdf
Perspective Taking_ Imagining How Another Feels Versus Imaging How You Would Feel_Batson.pdf
Persuasion in Fundraising Letters_an interdisciplinary study_2009_Goering_Connor.pdf
Persuasive Strategies and hats off for cancer donations_2013_Masnovi.pdf
Phonetic Symbolism and Brand Name prefernce_2007.pdf
Pictures of Me_User views on the representation of need in homelessness fundraising appeals_Dean_Breeze.pdf
Planned Versus Actual Betting in Sequential Gambles_Andrade_Iyer.pdf
Positioning and brand personality within research charity organisations_2008_Bodin_Odby.pdf
Positive Effects of Negative Publicity- When Negative Reviews Increase Sales_2010_Berger.pdf
“Positive fantasies dampen charitable giving when many resources are demanded_2012_Kappas, Sharma_Oettingen.pdf”
“Potentials, networks, motivations and barriers_steps towards participation in social movements_2009_Oegema_Klandemans.pdf”
“Power_of_asking_communications_affects_selfishness_empathy_altruism_2011,Andreoni.pdf”
Preach what you practice_donating behaviour of parents and their offspring_2012_Brown_Taylor.pdf
Predicting the popularity of online content_Szabo.pdf
prediction of adoption among dogs and cats in a california animal shelter_2010_Lepper_Lynette_Hart.pdf
Prediction of adoption verses euthanasia among dogs and cats in a califonia animal shelter_2002_Lepper_Kass.PDF
“Predictors of Time Volunteering, Religious giving and secular giving – implications for nonprofit organisations.pdf”
Press Stories as a medium for social marketing_the publishers perspective_1999_Bennett_Gabriel.PDF
Priming the charitable pump_an experimental investigation of two stage raffles_2013_Goerg_Lightle_Ryvkin.pdf
Pro social behaviour_reciprocity or both?_2002_Fret_Meier.pdf
Prospective donors cognitive and emotive processing of charitable gift requests_2005_Bartolini.pdf
Psychic numbing and mass atrocity_2011_Slovic_zionts_woods.pdf
Psychological foundations of incentives_2001_Fehr_Falk.pdf
Psychological mechanisms i the hman use of animals_1993_Plous.PDF
“Public knowledge, attitudes and bejaviour regarding peolpe with mental_illness_2009to2012_2013_Evands Lacko.pdf”
Public Perceptions of Face To Face – What Do People Really Think?_2001_Adrian Sargeant.doc
“Putting One-to-One Marketing to Work- Personalization, Customization and Choice_2010_Arora.pdf”
“Putting the person in their place_effects of physical and social contexts on identity, affiliation and well being_2012_Easterbrook.pdf”
Reasons for lapse_the case of face to face donors_2003_Sargeant_Jay.pdf
Rebranding in brand oriented organisations_exploring tensions in the nonprofit sector_2013_Lee.PDF
Rediscovering market segmentation_2006_Yanelovich_Meer_HBR.pdf
“Reduced social preferences in autism_evidence from charitable donations_2012_Lin,Tsai,Rangel.pdf”
Reducing satiation_the role of categorization level_2007_Redden.PDF
Reference dependent sympathy_2010_Small.PDF
Regret and stisfaction as determinants of lapsed donor recommencement decisions_2009_Bennett.PDF
Regret_ A Model of Its Antecedents and Consequences in Consumer Decision Making_2013_Tsiros_Mittal.pdf
Relationship between donations and fair trade products_Koning.doc
Relationship fundraising_how to keep donors loyal_2001_Sargeant.PDF
Reluctant altruism and peer pressure in charitable giving_2013_Reyniers_Bhalla.pdf
Reluctant Recyclers- Social Interaction in Responsibility Ascription_2007_Brekke.pdf
Resolving the conflict between Animal Welfare and Conservation Ethics_2009_Vucetich_Nelson.doc
Rethinking the origins of involvement and brand commitment_insights from postsocialist cental europe_2003_Coulter_Feick.pdf
Reversal of Attitude- The Influence of Counter-Attitudinal Information_2012_Dibbets_Kiggen.pdf
Robin Hood in Reverse_ exploring the relationship between income and charitable giving_2006_Breeze.pdf
Running head-learning about the identifiable victim effect_can insight breed callousness_the impact of learning about the identifiable victim effect on sympathy_SMALL_LOEWENSTEIN_SLOVIC.pdf
Saving the Masses_ The Role of Perceived Efficacy in Charitable Giving_2012_Sharma_Morwitz.pdf
Science versus animal welfare_understanding attitudes toward animal use_Knight_Vrij_Bard.PDF
“Scripts, plans, goals and understanding_1977-Schank_Abelson.pdf”
Second gift behaviour of first time donors to charity_an empiricl study_2009_Bennett_Ali Choudhury.PDF
“Self interest and pro-environmental behaviour_2012_Evans,Maio, Corner.pdf”
self interest without selfishness_the hedonic benefit of imposed self interest_2012_Small_Berman.pdf
Self transcendent values moderate the impact of mprtality salience on support for charities_2007_Joireman_Duell.PDF
Self-Conscious Emotions & Ethical Consumer Choice.doc
Selling Stories_Harry Potter and the marketing plot_2010_Brown_Patterson.pdf
“Shifting Signals to Help Health- Using Identity-Signaling to Reduce Risky Health Behaviors_2008_Berger,.pdf”
Sign Me Up A Model and Field Experiment on Volunteering_2014_Xiao_Houser.pdf
Similarity and Nurturance- Two Possible Sources of Empathy for Strangers-2005_Batson.pdf
Similarity or difference as a basis for justice_must animals be like humnas to be legally protected from humans_Bryant.pdf
Sinning saints and saintly sinners_the paradox of moral self regulation_Sachdeva_Hiev.pdf
“Small is Beautiful – Experimental Evidence of Donors’ Preferences for Charities_Borgloh, Astrid Dannenberg.pdf”
Small matches and Charitable Giving_Evidence from a natural field experiment_2010_Karlan_list.pdf
“Small Sounds, Big Deals_Phonetic Symbolism_Coulter_Coulter.pdf”
So you want to delight your customers_the perils of ignoring heterogeneity in customer evaluations of discretionary preferential treatments_2011_De Bruyn_Butori.pdf
“Social Cohesion, Social Capital and the neighbourhood_2001_forrest.pdf”
Social comparisons and pro social behaviour_testing conditional cooperation in a field experiment_1994_Frey_Meier.pdf
SOCIAL CONTEXT AND ADVERTISING MEMORY_2005_Puntoni.pdf
Social Identity in marketing research_an integrative framework_Reed_Forehand.pdf
Social Influence Analysis in Microblogging platforms_a topic sensitive based approach_2011_Cano_Mazumdar.pdf
Socio-economic foundation of generosity in Britain 2001-2011_2013_Yaojun LI.ppt
Sounds Convey Meaning_ The Implications of phonetic symbolism for brand name contruction_shrum.pdf
spontaneous_giving_calculated_greed_2012.pdf
SPREADING THE VIRUS_ emotional tone of viral advertising and its effect on forwarding intentions and attitudes_2011_Eckler_Bolls.pdf
Spring_2012_The_Role_of_Brand_in_the_Nonprofit_Sector.pdf
Strategic marketing planning and positioning in voluntary non profit organisations_empirical findings and implications for british charitable organisations_2005_Chew.pdf
Substitution Between (and Motivations for) charitable contributions_an experimental study_2007_reinstein.pdf
Substitution or Symbiosis_Assessing the Relationship between religious and secular giving_2011_Hill_Vaidyanathan.pdf
Subtle Signals of Inconspicuous Consumption_2009_Berger.pdf
Successful bequest fundraising lessons from research_Sargeant_Routley_Scaife_report.pdf
Swayed by Friends or by the Crowd?_Abbassi_Aperjis.pdf
Sympathy and callousness- The impact of deliberative thought on donations to identifiable and statistical victims_2005_Small_loewenstein_slovic.pdf
Talking about my generation_New research into three generations of charity supporter in the UK_report_TW CAT.pdf
TESTING FOR ALTRUISM AND SOCIAL PRESSURE IN CHARITABLE GIVING_2009_DellaVigna_List.pdf
The ‘shared manifold’ hypothesis_from mirror neurons to empathy_2001_Gallese.pdf
The “Identified Victim” Effect_ An Identified group or just a single individual_2005_KOGUT_RITOV.pdf
“The Ability to Regulate Emotion is Associated with greater well being, income and socioeconomic status_cote.pdf”
The appeal of teh underdog_2007_Vandello_Goldschmied.PDF
The Complementary Roles of Traditional and Social Media Publicity in Driving Marketing Performance_2009_Stephen.pdf
The conceptualisation of emotiona qualia_semantic clustering of emotional tweets_2012_Bann_Bryson.pdf
The Consequences of Doing Nothing_ Inaction Inertia as Avoidance of Anticipated counterfactual regret_1998_Tykocinski_Pittman.pdf
The Determinants of Nonprofit Website Effectiveness_The Role of Donor Relationships.doc
The Determinants of Private Donations to Humanitarian Disasters_2010_Alajmovic_wehtje.pdf
The devil you know- The effects of identifiability on punitiveness_2005_Small_Loewenstein.pdf
The effect of advertising repetition on customer interest_insights from new data sources_2003_Simester_Tavassoli.pdf
The Effect of Choice on Charitable Contributions.docx
“The effect of public commitment on resistance to persuasion_ the influence of attitude certainty, issue importance , susceptability to normative influence_2009_Gopinath.pdf”
The Effective Retention and Development of Face-to-Face Recruits_2003_Sargeant.pdf
The effects of cultural adaptation in fundraising letters_the case of help self and help others appeals in feminine culture_2009_Hornikx_Hendriks_Thijzen.pdf
The effects of passive verb constructed arguments on persuasion_2011_Carpenter_Henningsen.pdf
The Efficacy of Legacy Commmunication_2003_Sargeant_Jay .PDF
The empirical link between relationship marketing tools and consumer retention in retail marketing.pdf
The Face of Need_ Facial Emotion expression on charity advertisements_2009_Small_Verrochi.pdf
The final gift_targeting the potential charity legator_2005_Sargeant_Hilton.PDF
The foundations of attitudes about animal research_2006_Saucier_Cain.PDF
The giving type_A Study on How Different Personality Types and Temperaments respond to to tailored donation appeals_2010_Gerdes.pdf
The Habit of Giving_2011_Meer.pdf
The Happiness of Giving_ The Time-Ask Effect_Lui_Aaker_2008.pdf
The I of the beholder_The Impacts of Gender Differences and Self-Referencing on Charity advertising_2009_Chang_Lee.pdf
The impact of animal welfare advertising on opposition to the Canandian Seal Hunt and willingness to boycott the Canadian seafood industry_2014_Braunsberger .PDF
The impact of charitable appeals_when identification with the victim is not always beneficial_2007_Hung_Wyer.pdf
“The impact of oxytocin administration on charitable donating is moderated by experiences of parental love withdrawl_2011_Huffmeijer,Alink,Ijzendoom.pdf”
The Impact of Relationship Marketing Tactics on Customer Loyalty – the mediation role of relationship quality.pdf
“The impact of satisfaction, trust and relationship value on commitment_theorectical considerations and empirical results_Walter.pdf”
The Impact of Social Comparisons on Nonprofit Fundraising_Shang_croson.pdf
The Influence of Mere Social Presence on Message Reception_2004_Puntoni.pdf
The influence of paratext on narrative persuasion_2012_Appel-Maleckar.pdf
“The interplay of empathy, oneness and perceived similarity in mediating the effects of persepctive taking on prosocial responses_Pagotto_PhD_dissertation.pdf”
The just world_chartable giving and attitudes to disability_1995_Furnham.PDF
The legitimization of paltry favors effect_a review and meta analysis_2008_Andrews_Carpenter.pdf
The Lifetime Value Of Donors_gaining insight through chaid_1999_Sargeant_McKenzie.pdf
The Market for Charitable Giving_2011_List.pdf
The Martyrdom Effect_When Pain and Effort Increase Prosocial Contributions_2010_Olivola_Shafir.pdf
“The Meaning Behind Attachment- Exploring Camaraderie, Cause,and Competency at a Charity Sport Event_2009_Filo_Funk.pdf”
The mediation of distant suffering_an empirical contribution beyond television news text_2014_Scott.pdf
The Mentalizing Network Orchestrates the Impact of parochial altruism on social norm enforcement_2011_Baumgartner_Gotte_Fehr.pdf
The Moral Value of Animals__Three Versions Based on Altruism_2004_Aaltola.pdf
The Nature of slacktivism_how the social observability of an initial act of token support affects subsequent prosocial action_2013_Kristofferson_Peloza.pdf
The neurosceience of intergroup relations_an integrative review_2014_Cikara_Bavel.pdf
The new state of donation_three decades of charitable giving_exec_summary_cass business school_ 2011.pdf
The operation of visual imagery as a mediator of advertising effects_1993_Babin.doc
The philosophy behind the movement_animal studies verses animal rights_2011_Aaltola.pdf
The power of affect_ prediciting intention_Morris_Woo.pdf
“The Power of Asking_ How Communication Affects Selfishness, empathy and altruism_2010_andreoni_Rao.pdf”
The price elasticities of charitable contributions_a meta analysis_2005_Peloza_Steel.pdf
THE PROCESS OF MORALIZATION_2010_rozin.pdf
The relationship between share of purchase and repeat purchase over tme_1997_Hammong.pdf
The role of attribtions in customer satisfaction_a reexamination_2013_Tsiros_Mittal_Ross.pdf
The Role of Brand in the Nonprofit Sector_2012_Kylander_Stone.pdf
The role of brand personality in charitable giving_an assessment and validation_2006_Venable_Rose_Bush.pdf
The role of database marketing in improving direct mail fundraising_2010_Verhaert_PHD.pdf
The role of guilt and pride in consumers’ self-regulation_ an exploration on sustainability and ethical consumption_2012_Antonetti.pdf
The role of imagination and brand personification in brand relationships_2014_Huang_Mitchell.pdf
The role of seed money and threshold size in optimising fundraising campaigns_past behaviour matters_2012_Van den Poel_Verhaert.pdf
The role of topic and timing in charity appeals_2010_Deweerdt.pdf
“The Silver Lining of Catastrophe – Conceptualising New Donor Acquisition Following a Natural Disaster_Miller, Gregory.pdf”
The silver lining of catastrophe_conceptualising new donor acquisition following a natural disaster_Miller_Gregory.PDF
The size and distribution of donations_Effects of number of recipients_2011_Soyer_Hogarth.pdf
The smell of virue_clean scens promote reciprocity and charity_2010_Liljenquist_Zhong_Galinsky.PDF
The social marketing of giving_a framework for public policy intervention_Sargeant_Shang_Shabbir.pdf
The transfer of a reduced human personality scale to brands_an initial cross cultural test_Ferrandi_Merunka.pdf
The unintended consequences of campaigns designed to challenge stigmatising representations of mental illness in the media_2012_Holland.pdf
The use of marketing metrics y Bristish fundraising charities_a survey of current practice_2007_Bennett.PDF
The Use of Mass Communication in Animal Rights fundraising campaigns_2012_Shorter.pdf
The werther effect_fact of fantasy_2000_Marsden_PhD.pdf
Theorectical and empirical implications of attitude strength_2004_Miller_Peterson.pdf
Tightwads and Spendthrifts_Rick(attitude to money scale).pdf
Tommies the baby charity_Why the little things are infinitely the most important_2002_Mathers.pdf
“Toward the Measurement of Interpersonal Generosity (IG)_an ig scale conceptualized, tersted and validated_2009_smith_hill.pdf”
Tracking the profile of animla rights supporters_a preliminary investigation_2003_Jerolmack.PDF
Transportation and need for affect in narrative persuasion_a mediated moderation model_Appel_Richter_2010.pdf
Trends in Social Media – Persistence and Decay_Asur_Szabo.pdf
Tribal marketing_the tribalisation of society and its impact on the conduct of marketing_2002_Cova.PDF
Trust in me trustworthy others are seen as more physically similar to the self_2013_Farmer_McKay_Tsakiris.pdf
TWO ROUTES TO THE PERCEPTION OF NEED THE ROLE OF AFFECTIVE VS.DELIBERATIVE INFORMATION PROCESING IN PROSOCIAL BEHAVIOUR_2008_Dickert.pdf
Understanding the Effects of Process Focused versus Outcome Focused Thought in Response to Advertising_2004_Luce_Escalas.pdf
Us and Them_ Intergroup Failures of Empathy_2012_Cikara_Bruneau.pdf
Us and them_intergroup failures of empathy_2012_Saxe_Bruneau.PDF
USE OF IMAGES IN CHARITY ADVERTISING_IMPROVING donations and compliance rates_Burt_Strongman.pdf
Using a Significant Physical Feat as a Fundraising Tactic for Charity_2012_dissertation.pdf
Using grounded theory to exane people’s attitudes toward how animals are used_2003_Knight_Nunkoosing_Vrij.PDF
Using market segmentation approaches to understand the green consumer_2010_Devinney.pdf
USING NON-PECUNIARY STRATEGIES TO INFLUENCE BEHAVIOR-EVIDENCE FROM A LARGE SCALE FIELD EXPERIMENT_2011_Ferraro.pdf
Using Social Fundraising to Raise Donor Contributions Through Sharing.doc
Using suggested contributions in fundraising for public good_an experimental investigation of the provion point mechanism_1999_croson_marks_schansberg.pdf
Using the phone to reduce donor attrition_Pell_Bales_2013.pdf
Using-Archetypes-to-Build-Strong-Brands.pdf
Value orientations and the norm activation model_2007.pdf
Value-Action Gap _ Common Cause Briefing.pdf
Values and Frames in the development discourse_a case study of Chrisitan Aid_Dissertation_2012_Chamberlain.pdf
Varierty seeking through brand switching_1984_Givon.pdf
Variety for the Sake of Variety_diversification motives in consumer choice_2005_Kahn _Ratner.pdf
VARIETY SEEKING BEHAVIOR_an interdiscipinary review_82_Macalister_pessenier.pdf
Viral Altruism_ A Natural Field Experiment of Social Contagion in On-Line networks_2012_Lacetera_Macis.pdf
Virtual Stewardship in the age of new media_have nonprofit organisations moved beyond web 1.0 strategies_2013_Waters_Feneley.pdf
Visual influence & social groups_Mcshane_Bradlow_Berger.pdf
Visualising Topical Sentiment in Twitter streams_2013_Mazumber.pdf
“Warm glow or cold, hard cash_ social identify effects on consumer choice for donation verses discount promotions_2012_Winterich_Barone.pdf”
“Warm glow or cold, hard cash? Social identify effects on consumer choice for Donation Versus Discount Promotions_2011_Winterich.pdf”
Web Based FundRaising_Is anyone making any money_2001_Sargeant.pdf
wendy-faulkner.pdf
What are charities doing_a content analysis of charity print media_2008_Ridge.pdf
What do animals mean to you_naming and relating to nonhuman animals_2013_Sealey_Charles.pdf
What do donations buy_ A model of philanthropy based on prestige and warm glow_1997_Harbaugh.pdf
What else should I support? An empirical study of multiple cause donation behaviour_2012_Bennett.PDF
what makes online content viral_2011_Berger_Milkman.pdf
When are religious people nicer_ Religious salience and the sunday effect on pro social behaviour_2010_Malhotra.pdf
When asking for more leads to getting nothing_the impact of anchors on donor’s behaviour_De Bruyn_Prokopec.PDF
WHEN ATTITUDES TOWARDS ADVERTISING IN GENERAL INFLUENCE ADVERTISING SUCCESS_1995_Mehta_Purvis.pdf
When Does Recognition Increase Charitable Behaviour _Towards a moral identity based model_2014_Winterich_Mittal_Aquino.pdf
“When Ingroups Aren’t “In”_ Perceived Political Belief similarity moderates religious ingroup favoritism_2012_Hawkins,Nosek.pdf”
When Moral Identity Symbolization Motivates Prosocial Behavior_the role of recognition and moral identity internalization_2013_Winterich_Aquino.pdf
When Noble Means hinder noble ends_the benefits and costs of a preferaence for martyrdom in altruism_2012_Olivola.pdf
When promoting a charity can hurt charitable giving_a metacognitive analysis_2012_Schwarz_Smith_.pdf
“when, why and how controversy causes conversation_Chen_Berger.pdf”
Who Gives for Overseas Development_2007_Micklewright_Schnepf.pdf
“Who gives_A literature review of predictors of charitable giving_Part one_religion, education, age and socialisation_2011_Bekkers_Wiepking.pdf”
Why brand personality matters_aligning your brand to cultural drivers of success_Millward_Brown.pdf
Why Consumers Buy Lottery Tickets When the Sun Goes Down on Them_2005_Bruyneel.pdf
Why do donors stop giving_1999_Sargaent.doc
Why do people love their pets_1997_Archer.pdf
WHY DO PEOPLE TRANSMIT WORD-OF-MOUTH? THE EFFECTS OF RECIPIENT AND RELATIONSHIP CHARACTERISTICS ON TRANSMISSION BEHAVIORS_2009_Stephen.pdf
Why Ethical Consumers Don’t Walk Their Talk – understanding the gap between ethical purchase intentions and buying behaviour of ethically minded people_2010_Carrington.pdf
Why give? A multi charity study of motivation_Raciti_Gadenne.pdf
Why people don’t take their concerns about Fair Trade to the to supermarket_the role of neutralisation_2007_Chatzidakis.pdf
Why social movement sympathizers don’t participate_erosion and nonconversion of support_2009_Oegema_Klandermans .pdf
Why_didnt_you_just_ask_underestimating_the_discomfort_of_help_seeking_2010_Bohns_Flynn.pdf
Willingness to Donate to Victims of a Hypothetical Future Earthquake Disaster in Vancouver_2011_Asgary_Penfold.pdf
With_every_half-sized_restaurant_meal_a_donation_to_fight_hunger.pdf
Womens motivation for sponsoring children with a charity_an exploratory study_2012_Nguyen.pdf
Wouldnt it be nice – predicitng future feelings_1997_Loewenstein_Schkade.pdf

Elsewhere…

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